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We have developed two types of integrations, applicable to many systems such as SugarCRM, Salesforce, VTiger and others, which allow to update bidirectionally the user status (subscribed/unsubscribed) inside the CRM. Both types of integration require on your side some work for the development and integration with the CRM. The two ways to integrate are:
Batch FTPFTP-based integration
- Pros: simple and easy
- Cons: not in real time (updated once a day, typically during the night)
- How it works: The database of contacts (full or diff), with status indication (subscribed/unsubscribed) and insertion in lists or groups (infinite groups can be created within a list) must be moved from the CRM to a FTP space. The status (subscribed/unsubscribed) is list-specific. MailUp generates the flow of statistics and unsubscriptions toward the CRM via batch FTP mode. Unsubscriptions could also be exported via API call to your public procedure, following specifications that you have provided.
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