Overview
Zapier links two services (Web applications), making it easy to "do something" in one service when "something else happens" in the other service. For example, there's a new subscriber in one of your MailUp lists, and you want that subscriber to become a Contact in Salesforce or Highrise. Or a new order in your BigCommerce store, and you want that customer to be added to a specific list in your MailUp account. Or you manually add a lead from a trade show in Highrise, and you want it to be automatically added to a "Trade Show Contacts" group in MailUp in the a "News and announcement" list.
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TRIGGERS | ACTIONS |
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From the right column select MailUp as the Zapier service in which the action will occur. Zapier will show all the actions available for MailUp. In this example we will choose Create a new group.
Authorizing access
Proceed by authorizing Zapier to access your Google Contact account. Pushing the Connect button you will be redirected to the Google account login page, where you can use your Google credentials to log in.
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- Zapier is not made for huge volumes. The largest plan, called "Business Plus", currently handles up to 50,000 tasks per month. So, let's say that you are getting 100,000 new subscribers per month (luncky you!): you would not want to use Zapier to get those subscribers added to your CRM. Some some other import tool provided by your CRM
- Zapier does not handle updates, at least for now. So let's say that you update your contacts in Highrise or Salesforce: there is no way to get that updated information in MailUp. That would indeed be useful (e.g. you add the date of birth, and now want to be able to send an automated Happy Birthday email through MailUp), but it just can't be done (yet).
- We cannot control the execution order. Theoretically you could create complex processes via Zapier (e.g. add a new group to MailUp and then assign a subscriber to the new group). However, there is no way to control the execution of the actions, and therefore we cannot guarantee that they will be executed in the order that needs to occur for the process to be completed successfully.
- Due to Zapier's cashing system, in case of error, some data could be missed or incorrectly triggered.
Blog posts
We talked about the integration between MailUp and Zapier on the MailUp blog in these articles, among others.
- MailUp and Zapier: email marketing tools now integrated with over 200 apps
- IF someone unsubscribes THEN... you pick what to do!