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  • The next step is to create as many versions of the original email. To do this, select the original email on the Email tab under Saved and click on create a copy from the actions drop down. Once you have created a copy of the message, go ahead and make the changes to that email. For example, your first version may have a different subject line. Continue to create as many copies of the original email for each change. 
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    Tip

    It is recommended that you change only one variable (e.g. subject line, images, text, etc) per email so that you can accurately track its result.

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How to Create a New A/B Test

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