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The built-in editor allows you to:

    • With Design view, you can create an email without having to code in HTML.
    • With Code view, you can build your email in HTML language.

In alternative, you can work in another application, such as Adobe Dreamweaver or similar, and then copy & paste the HTML code directly in the Code view of the built-in editor.

Tip

The built-in editor has numerous useful features, including:

 

 

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Using the Image Manager & Image Properties
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Image Manager

Image Properties

The Image Manager allows you to upload images, which are saved locally in the system. Once an image is uploaded it will show up on the Browse Files tab. To insert the image into your email, select the image and click on Insert.

Once an image is placed in your email, right-click on the image and click on Image Properties. This tool is very useful to configure the image settings, such as adding an Image Alt text (i.e. the text shown when an image is not shown), including a description, and constraining the image to its original width-height ratio, so that once you resize the image the proportions are not distorted.

Tip
titleIntermediate-Advanced

Instead of locally saving your images into the system, you can choose to insert images from the web. This can be done by going into the HTML code and inserting an image tag.

Here's a basic example:

<img src="insert URL of image" alt="insert text which will be shown if image is blocked">

Inserting Dynamic Fields
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dynamictags

To personalize your email message insert dynamic fields. Dynamic fields retrieve any information (personal info, preferences, e-commerce data) stored on your list.

For example, if your contact list contains the first names of your recipients you can insert the [First Name] dynamic field as "Dear [First Name]" in the salutation of the email and each recipient will view their first name in the email, such as "Dear John".

Tip

To prevent that dynamic fields are left blank because your contact list does not have that info, click on the button Dyn. Fields ( found on the upper-right corner outside the email editor) to set a default value for each dynamic field.

  • Ex) The default value for the [ First Name ] dynamic field can be Valued Customer. 
Tip
titleRecipient Data Fields

In addition to a set of default fields, including e-commerce specific fields, you can add your own custom recipient data fields. To view, edit, and add recipient data fields view this page.

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titleProfile Updates

To build and update recipient's information within your contact list, you can use the Profile Updates feature. This feature allows you to create a custom form that your recipients can fill out and update or add their info to your contact list. For more information on Profile Updates, view this page.

 

 

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Inserting Dynamic Content

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Advanced Settings

The Advanced Settings allows you to further perform a number of tasks, including:

    • Viewing and editing templates
    • Uploading an attachment to your email message (such as a marketing flyer PDF)
    • Editing the header and footer of your email message

Most importantly, the Advanced button, further allows you to enable automated link tracking, which allows you to 1) select that all links in your email will be tracked, useful for the email statistics section and 2) insert a Google analytics campaign tracking code.

Tip
titleIntermediate-Advanced

To learn more about Google analytics campaign tracking view this page.

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Testing your email draft with Fast Send

Click on Fast send to send the email draft that you are working on to your email address. This way you can check how your email looks in the inbox.

Tip

 

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It is recommended to perform a couple of test sends of your email to popular inboxes such as Gmail, Outlook, and Yahoo! before sending the email to your mailing list.

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