An Introduction to Profile Updates
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Profile update forms are a fundamental tool in your effort to build a richer recipients database, which will allow you to better segment your customers and send them messages that they are more likely to be interested in.
Where Data is Stored
When you use the Profile Updates feature, data is saved into the recipients database in the Recipients fields that you chose to include in the form. When a recipients updates the information in the form, he/she is updating their profile in the recipients database.
If one of the fields in the form is used to define the user's association with one or more groups (the field name is "group" and the field values are the group numbers), then that piece of information is stored in terms of the user's belonging to the selected groups. For example, a question on the form could be: "Which sports do you like?" and the answer a series of checkboxes that correspond to groups you have created in your administration console. When users update the form, their association with the checked groups will be updated in the contacts database.
For detailed instructions on how to build your Profile Updates form using simple HTML tags, click on the link Instructions on how to modify the form on the page where you create/edit the form. If you need further assistance creating a Profile Updates form, please talk to your account representative. We do offer this service for a fee.
Profile Updates and the Marketing+ package
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