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choose recipients and sendThe final step in your email campaign is to send the email by:

• specifying your sender from and reply-to email addresses
• choosing the recipients
• selecting to schedule a time and date for the mailing or to send it immediately

Sender Name, Sender Email, and Reply-to Email

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Every email marketing campaign should have a meaningful sender name and sender email (i.e. the from email) and reply-to email. Tip Your from email should be an email address recognizable and viewed trustworthy to your recipients. Your reply-to email (i.e. the email that your recipients can write to by clicking on the reply) should be recognizable and friendly such as sales@company.com, or customercervice@company.com, as opposed to an no-reply@company.com. The purpose of having a friendly reply-to email is to encourage your recipients to contact you.

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Choosing Recipients

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Select who you want to send your email campaign to. Choose to send the email to all subscribers in your list or to one or more groups in your list.

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