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When clicking on "Edit", you will be redirected to a page whose upper part looks like this:
To start with, you can give the list a name and indicate a company (e.g. if you are an adverstisement agency and you are managing the mailings of several clients).
Then you have 5 tabs; let's see them in detail:
Categorization
Our system gives you the chance to compare your mailings to those of other companies in the same industry that use our system.
In order to allow the system to do that, you have to fill out these fields correctly:
- Message type: select here which type of messages you are sending from this list: newsletters, direct marketing messages, or transactional messages (i.e. alerts, reminders, notifications)
- Recipients: select if your mailing is directed to businesses or to consumers
- Industry: select from the dropdown menu the industry your company belongs to, for the benchmark analysis to be effective.