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Every email marketing campaign should have a meaningful sender name and sender email (i.e. the from email) and reply-to email.

Tip

Your from email should be an email address recognizable and viewed trustworthy to your recipients.

Your reply-to email (i.e. the email that your recipients can write to by clicking on the reply) should be recognizable and friendly such as sales@company.com, or customercervice@company.com, as opposed to an noto a no-reply@company.com address. The purpose of having a friendly reply-to email is to encourage your recipients to contact you.

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