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- One-click unsubscribe: Recipients wishing to unsubscribe will be unsubscribed immediately when they click on the unsubscribe link in your messages.
- Make sure your messages contain an unsubscribe link. The best way to go is to include one in the footer that is used for every message sent (Settings > List settings > Preferences > Footer).
- Make sure that the link is clearly marked as the unsubscribe link as customers that click on it will be instantly unsubscribed. There is no additional step for the customer to take (the customer will not need to confirm the intention to unsubscribe).
- Confirmed unsubscribe with options: Recipients wishing to unsubscribe will be presented with a page where they can change their preferences, rather than unsubscribe. For example, they may choose to receive those messages, but with a personal vs. a work email address, or indicate that they wish to receive fewer messages.
Make sure your messages contain an unsubscribe link. The best way to go is to include one in the footer that is used for every message sent (Settings > List settings > Preferences > Footer). - Confirmed unsubscribe with list preferences: Recipients will be presented with a page where they will view all the lists they are currently subscribed to, with the chance to choose to unsubscribe from just some of them. Make sure your messages contain an unsubscribe link. The best way to go is to include one in the footer that is used for every message sent (Settings > List settings > Preferences > Footer).
- Confirmed unsubscribe: Recipients wishing to unsubscribe will be presented with a page where they can confirm their preference. This not only allows you to confirm that they didn't click on a wrong link in the message, but also to show them some custom text.
- Make sure your messages contain an unsubscribe link. The best way to go is to include one in the footer that is used for every message sent (Settings > List settings > Preferences > Footer).
- To configure the page that will be shown when they click on the unsubscribe link, click on the "Update" button far to the right of the screen. Make sure that the page includes a sentence that allows them to complete the unsubscribe process. For example: "To confirm your intention to unsubscribe, please click here".
- Highlight the word(s) that you want to turn into the unsubscribe link and click on the UNS button in the HTML editor toolbar (in the case of the message above, you would highlight the words "click here").
- When customers click on that link, they will be unsubscribed.
At the bottom of this menu you will find the button to enable the "Unsubscribe notification message": this feature sends an email message to the email address indicated, each time a recipient unsubscribes. Just enable the feature, enter a valid email address in the blank and click on"Save".
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Email Options
- Email size alert: You can set a message size limit, beyond which the system will alert you.
- Enable web library: this feature allows recipients to see messages in the public web library. Click on "View web library" to view the list of messages that will be viewed by the recipients.
- The list of messages that are available in the web library can be edited from the menu Messages > Saved. Email messages listed there are published in the web library by default. To archive them, thus removing them from the web library, check the box left of the messages and click on "Archive" at the bottom of the page.
- Tracking: enables message tracking by the system.
- Make sure that link tracking is ON if you wish to track clicks in the messages you send.
- Link tracking parameters: insert link tracking parameters to be added to every link in every message you send through MailUp. They must be added without the leading question mark.
- Tracking code: you can create ConversionLab campaigns directly from within your MailUp admin console. The tracking code for the integration with ConversionLab can be obtained from the ConversionLab "Configure" menu
- For example, this feature allows you to add parameters that a system like Google Analytics will use to detect that traffic to a Web page came from your email campaigns. Since these links are added to every link, here you will add "generic" parameters, such as the source (the "utm_source" parameter in Google Analytics: e.g. "newsletter") and the medium (the "utm_medium" parameter in Google Analytics: e.g. "email"), but not campaign specific parameters. You can then add additional parameters at the message level, when creating or editing a message, such as a campaign identifier for a specific campaign (the "utm_campaign" parameter in Google Anaytics: e.g. "julyPromo").
For more information on Google Analytics campaign tracking in MailUp, please see:
- Tracking code (ConversionLab): MailUp includes a special integration with Trackset's ConversionLab Web analytics system. You can create ConversionLab campaigns directly from within your MailUp admin console. The tracking code for the integration with ConversionLab can be obtained from the ConversionLab "Configure" menu
- Content type: Select whether to create your messages in HTML language or just a text version. Note that text only versions do not allow tracking of opens and clicks.
- Multipart option: creates a text-only version of the message that will be viewed by recipients whose systems do not support HTML or use the text-only version by default. Check the box to enable the option.
- Unsubscribe confirmation message: Each time a user unsubscribes, the system will send him a confirmation message, to inform that the unsubscription was successful.
- Envelope-sender (return-path): the email address that will receive bounced addresses.
| Note |
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The use of the Unsubscribe confirmation message is deprecated because it can lead to spam complaints and/or confuse recipients with regard to being truly unsubscribed |
SMS Option
- Default country code: set here the default country code that will be used by the system.
- SMS do not disturb time: the system can be configured in order not to send text messages at certain times of the day, when you think they might be disturb the recipients. Click on "Edit" to enable the feature and configuring the setup: you can choose whether to create the "do not disturb" area every day or on a certain time frame, the start and end times, and whether to restart sending at the end of it.
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