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To personalize your email message insert dynamic fields. Dynamic fields retrieve any information (personal info, preferences, e-commerce data) stored on your list.

For example, if your recipient rist list contains the first names of your recipients you can insert the [First Name] dynamic field as "Dear [First Name]" in the salutation of the email and each recipient will view their first name in the email, such as "Dear John".

Tip

To prevent that dynamic fields are left blank because your recipient list does not have that info, click on the button Dyn. Fields (found on the upper-right corner outside the email editor) to set a default value for each dynamic field.

  • Ex) The default value for the [ First Name ] dynamic field can be Valued Customer
Tip
titleRecipient Data Fields

In addition to a set of default fields, including e-commerce specific fields, you can add your own custom recipient data fields. To view, edit, and add recipient data fields view this page.

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profileupdates

Tip
titleProfile Updates

To build and update recipient's information within your List, you can use the Profile Updates feature. This feature allows you to create a custom form that your recipients can fill out and update or add their info to your List. For more information on Profile Updates, view this page.

 

 

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