 | The new email message page is commonly used to craft all aspects of your email message, from layout & design to more technical email tasks. The page is virtually identical when creating a new message and editing an existing one. | Tip |
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For a complete guide on email marketing best practices view the Email Marketing Resources, which includes: - How to create a relevant email message
- How to avoid common mistakes in email marketing
- Understanding email authentication methods (SenderID, SPF, DKIM, DMARC)
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Using the Email Editor
The built-in editor allows you to:
- Create an email without having to code in HTML with Design view (view screenshot).
- Build your email in HTML language with Code view.
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In alternative, you can work in another application, such as Adobe Dreamweaver or similar, and then copy & paste the HTML code directly in the Code view of the built-in editor.
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The built-in editor has numerous useful features, including: |
Using the Image Manager & Image Properties
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To personalize your email message insert dynamic fields. Dynamic fields retrieve any information (personal info, preferences, e-commerce data) stored on your list. For example, if your recipient list contains the first names of your recipients you can insert the [First Name] dynamic field as "Dear [First Name]" in the salutation of the email and each recipient will view their first name in the email, such as "Dear John". | Tip |
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| title | How To Insert Dynamic Fields |
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| Within the Email Editor, click on the dynamic field button (view screenshot). - Now, select from the drop down menu which dynamic tag to add in the current section of your email message.
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| title | Recipient Data Fields |
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| To add, edit, and view the recipient data fields go to Settings > Account Settings > Recipient fields. In addition to a set of default fields, including e-commerce specific fields, you can add your own custom recipient data fields. |
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| To edit the default value of the dynamic tags, click on Dyn. fields. - For example, if you don't know the first name of your recipients, the [ first name ] dynamic tag will show as blank. To edit this, click on Dyn. fields and under first name type the corresponding value, such as "friend".
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To build and update recipient's information within your List, you can use the Profile Updates feature. This feature allows you to create a custom form that your recipients can fill out and update or add their info to your List.| Tip |
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For more information on Profile Updates, view this page. |
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