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To personalize your email message insert dynamic fields. Dynamic fields retrieve any information (personal info, preferences, e-commerce data) stored on your list.

For example, if your recipient list contains the first names of your recipients you can insert the [First Name] dynamic field as "Dear [First Name]" in the salutation of the email and each recipient will view their first name in the email, such as "Dear John".

Tip
titleHow To Insert Dynamic Fields

Within the Email Editor, click on the dynamic field button (view screenshot).

  • Now, select from the drop down menu which dynamic tag to add in the current section of your email message.
Tip
titleRecipient Data Fields

To add, edit, and view the recipient data fields go to Settings > Account Settings > Recipient fields. 

In addition to a set of default fields, including e-commerce specific fields, you can add your own custom recipient data fields.

Tip
titleDefault Values

To edit the default value of the dynamic tags, click on Dyn. fields.

  • For example, if you don't know the first name of your recipients, the [ first name ] dynamic tag will show as blank. To edit this, click on Dyn. fields and under first name type the corresponding value, such as "friend".
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Profile Updates
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To build and update recipient's information within your List, you can use the Profile Updates feature. This feature allows you to create a custom form that your recipients can fill out and update or add their info to your List.

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titleProfile Updates
  • For more information on Profile Updates, view this page.

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Inserting Dynamic Content
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