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If you are following email marketing best practices, you'll likely experience a great emailing experience with MailUp. However, if you see that the reputation meter drops to the orange section, there is room for improvement! Here are our emailing tips and recommendations:

Limit the number of complaints & bounces

Under Statistics, check the Summary report for your email campaigns. If you see a complaint rate greater than 0.2%, you should review your mailing list and message content:

  • Check that your email sender address is easily recognizable to your recipients.
  • Adopt a double opt-in subscription. This type of subscription protects your mailing list from unverified email addresses.
  • Check that your unsubscribe link is present and easily visible in your message.
  • Perform a check-up in MailUp.
  • Be upfront with your subscribers on how you collected their email address.
Authenticate your company's sender email address
Tip
For an added level of security to your email communications, you can authenticate your email address through your website's DNS record: view the email authentication guide
Limit the number of inactive recipients

Recipients in your mailing list who do not show any engagement (i.e. no opens/clicks) after three months are considered inactive. Over time, it is recommended that you manage your inactive recipients through MailUp's inactive recipients management feature, which allows you to set up a re-engagement campaign. This feature provides 3 options:

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