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Step 1: Reduce mailing frequency
Some of your subscribers may be receiving too many emails and ultimately disengage from your messages. Limiting the number of sent emails to inactive recipients increases the likelihood that they'll open one of your emails. The logic is that your recipients are more inclined to open your emails since there are fewer of them in the recipients' inbox.
A good practice is to create a triggered email ( Marketing+ > Triggered messages) notifying those subscribers that you'll be reducing mailing frequency. The Event trigger is setup with the condition to send the email if 90 days pass since their last click or open (as seen below). The copy of the triggered email can be something in the lines of "We've seen that lately you've shown little interest in our emails. For now, we're going to send you fewer emails and try to make or emails more relevant to you!"
Step 2: Attempt to re-engage or unsubscribe
This feature automatically sends the "Email to inactive recipients" (i.e. the ultimatum email with a clear call to action: either to remain in your mailing list or to unsubscribe). Typically, you can see a 3-5% increase in subscriber engagement. This is a low percentage because we're talking about an already inactive audience. To modify the email message , click on the edit button or Edit or Preview. For more info view this section.
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To track the subscriber engagement more accurately, the Email to inactive recipients should contain web-links (e.g. a call-to-action) or images:
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Step 3: Unsubscribe recipient
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