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You can see which recipients have been unsubscribed due to bounces under Recipients > Channels > Email > Unsubscribed and selecting Bounce in the "Unsubscribe type" drop-down menu in the advanced search options area. |
Soft bounce
The system automatically manages temporary delivery errors (Soft Bounces) that fall in the categories: SB, SBDF (Domain failure) and SBMF (Mailbox full).
Specifically, on a weekly basis, addresses that generated a soft bounce will be analyzed and unsubscribed automatically when:
- they never opened or clicked on a message sent in the previous 6 months
- they generated soft bounces in 100% of the cases, over the previous 6 months (5 to 10 errors)
- the most recent soft bounce occurred within the previous 3 months
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You can see which recipients have been unsubscribed due to this type of bounce under Recipients > Channels > Email > Unsubscribed and selecting Email was invalid (bad domain) or Email was incorrect (abandoned account) in the "Unsubscribe type" drop-down menu in the advanced search options area. |
Mail block
The system automatically manages bounces due to mail block that fall in the categories: MB, MBKS (Known Spammer), MBSD (Spam Detected), MBRD (Relay Denied).
In this case, the system will automatically unsubscribe all the recipients that have generated over 50% of bounces in the last 10 mailings, and haven't performed any activity (open/click) in any of these messages.
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You can see which recipients have been unsubscribed due to mail block under Recipients > Channels > Email > Unsubscribed and selecting Due to blocked emailin the "Unsubscribe type" drop-down menu in the advanced search options area. |
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Work in progress. Please bear with us while we update this section |