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Without having to create multiple versions of your email, you can work on one email with different sections. Example: You have an e-commerce store that sells shoes for men and women. Every time a customer registers to your store, you send* a thank you email containing a large image. Through dynamic content and filters**, you can specify that depending on the gender (male or female) of the customer, a different image (eg. high-heels for women, boots for men) will appear in your thank you email. *The task of sending a "thank you" email can be automated by setting up a triggered email. To learn more about triggered emails, view this page. **Filters allow you to segment recipients based on information available (i.e. data fields) in your List. For example, if you don't know the gender of your recipients, you cannot apply a gender filter which sets the condition to show a different image in your email. To learn about filters, view this page. |
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MailUp supports 3 types of Dynamic Content:
- RSS feedURL
- Hosted HTML block
- Local HTML block
- Barcode
Let's take a closer look.
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- Enter a name for this instance of Dynamic Content
- Enter the URL of the RSS feed
- Specify how many items from the RSS feed should be inserted into the message
- Indicate whether they should be no older than a certain amount of hours
- Specify the filter based on which the Dynamic Content will be inserted into the message
- Click Save
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Hosted HTML block
You can dynamically insert the content found at a certain URL. For example, an image or a simple HTML page.on a remotely hosted Web page.
To set up an instance of Dynamic Content based on block of HTML hosted on a URLWeb page:
- Enter a name for this instance of Dynamic Content
- Enter the URL . Note that the you must use a full URL (e.g. http://www.myWebSite.com/myImage.jpg). If you link to a of the Web page (e.g. http://www.mailup.com/files/content1.html), only ).
- The system will automatically load the content that exists within the
- <BODY> and </BODY> HTML tags of the target page.
- CSS or other content in the
- <HEAD> section of the page will be ignored
- .
- There should not be any JavaScript code in the BODY of the page.
- Specify the filter based on which the Dynamic Content will be inserted into the message
- Click Save
Local HTML block
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When create an email message in the system, you are creating a "block" of HTML. This feature allows you to use existing messages as locally defined blocks of HTML into other messages, as dynamic content.
In other words:
- Create one or more messages using the HTML editor
- Select it as dynamic content to be used in another message.
To set up an instance of Dynamic Content based on a HTML block:
- Enter a name for this instance of Dynamic Content
- Select the message from the drop-down
- Specify the filter based on which the Dynamic Content will be inserted into the message
- Click Save
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- Using the message preview feature, as mentioned above
- Sending a test message: please note that dynamic content will NOT be inserted into the message if you use the Quick Send feature. You must set up an actual mailing (e.g. to the "TEST" group).
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