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| Tip | ||
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Without having to create multiple versions of your email, you can work on one email with different sections. Example: You have an e-commerce store that sells shoes for men and women. Every time a customer registers to your store, you send* a "thank you" email containing a large image. Through dynamic content and filters**, you can specify that depending on the gender (male or female) of the customer, a different image (eg. high-heels for women, boots for men) will appear in your thank you email. *The task of sending a "thank you" email can be automated by setting up a triggered email. To learn more about triggered emails, view this page. **Filters allow you to segment recipients based on information available (i.e. data fields) in your List. For example, if you don't know the gender of your recipients, you cannot apply a gender filter which sets the condition to show a different image in your email. To learn about filters, view this page. |
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Field name | Usage |
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| ##TITLE## | this markup will be used to print the title. TAG title both for RSS than and ATOM. |
| ##PUBDATE## | this markup will be used to print the publication date. TAG pubDate both for RSS than and ATOM. |
| ##MEDIACONTENTN## | N is a number. Show the N media tag defined in the item. (i.e. ##MEDIACONTENT2## show the second media tag of the item if present). |
| ##MEDIACONTENT## | Show the first media tag defined in the item (same than as MEDIACONTENT1). |
| ##LINK## | this markup will be used to print the title. TAG link both for RSS than and ATOM. |
| ##DESCRIPTION## | this markup will be used to print the description of the Item. TAG description for RSS TAG summary for ATOM. |
| ##CONTENTENCODED## | this markup will be used to print the content of the Item. TAG contentencoded for RSS TAG content for ATOM. |
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