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Field ID: a numeric identifier
Field name: choose a name that easily defines which kind of data the field contains
Default value*: is used when a message is sent, if the field is inserted into the message as a dynamic field. If the field is empty for one or more recipients, the default value is used when the message is sent out to those recipients.
Dynamic field (Y/N): if set to Yes, the field will be available in the list of fields that can be inserted into a message using the corresponding feature in the message editor when adding or editing a message
Required field (Y/N): if set to Yes, the field will be considered a required field on subscription forms that use the default form field validation code that is included in MailUp.

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Note

title	Additional notes on the Default Value

* The Default value:

is not used during the creation of a recipient (regardless of how it is created): that field will not be populated with the default value when the recipient is created
is not used in forms that contain that field (example: a registration form): same as above.
is only used when the field is inserted into a message as a dynamic field. When the field is empty for a recipient, the default value is inserted into the message (for more information see: using dynamic fields)

The action menu on the right side allows you to:

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Recipient fields are used in a variety of scenarios.

you can use them to add dynamic tags to your messages (e,g. Dear and the customer's first name).
you can map them to a import file's columns when importing data into MailUp
you can use them on subscription forms and profile update forms to collect additional information on your subscribers
you can take advantage of them when integrating MailUp with other applications
etc.

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