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Advanced The Personalization engine is a feature that allows to empower empowering emails by injecting in real-time external and personalized content, using Liquid markup language.

Thanks to advanced personalizationthe Personalization engine, you are able to:

• simplify message building when the content is mostly available outside MailUp (i.e. external website or a blog);
• retrieve content in real-time, just before sending;
• personalize the content of your email, split by into segments or recipient;
• have access to unlimited fields;
• reduce time spent and errors due to content duplication.

How it works

Set up the service in MailUp

The service needs to be built on the client's platform. This service has to be a public URL that accepts a unique user ID as a parameter (e.g. the email, the customer ID).

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Select "TEST IT" to see a JSON preview.

Create a message

You are now ready to create a message.The template can be built using HTML or the Drag&Drop editor, and it must have one or more HTML blocks containing the Liquid markup language.

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If you cannot manage to implement it on your own, the MailUp team can help you.

Send

Once the message is finalized, you have to associate the endpoint created during step 2 on MailUp platform.

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Just before sending the email, MailUp queries the predefined endpoint for each campaign’s recipient. The returned values will replace the tags built with Liquid markup.