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MailUp allows creating content sources that, automatically and on a regular basis, retrieve external content and make it available into the platform. This content can be used to create automated Campaigns or directly in the drag&drop editor while creating a new message.

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Info
In the Edit page, you are able to stop Source update. If you stop the update, any automated campaigns generated from this source will not be sent.

What content does MailUp look for?

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How to build an RSS feed

The content retrieved are:

Title: item -> title
Summary: item -> description
Image: prima immagine in item -> description oppure item -> content:encoded oppure channel -> image-url
LinkURL: item -> link
LinkText: item -> title
ContentDate: item -> pubDate
ContentKey: item -> guid
Category: item -> category

Code Block

language	xml
title	Example of RSS feed

<item>
   <title>Does summer make open rates drop? 5 ideas to avoid it</title>
   <link>https://blog.mailup.com/2018/07/summer-email/</link>
   <comments>https://blog.mailup.com/2018/07/summer-email/#respond</comments>
   <pubDate>Tue, 17 Jul 2018 09:59:13 +0000</pubDate>
   <dc:creator><![CDATA[Maria Giulia Ganassini]]></dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Summer]]></category>
   <guid isPermaLink="false">https://blog.mailup.com/?p=6121</guid>
		<description><![CDATA[<p>Summer is a beautiful season and many businesses are slowing down the performance of their summer emails. There are effective remedies to prevent these declines. Let us discover them together.</p>
<p>The post <a rel="nofollow" href="https://blog.mailup.com/2018/07/summer-email/">Does summer make open rates drop? 5 ideas to avoid it</a> appeared first on <a rel="nofollow" href="https://blog.mailup.com">MailUp Blog</a>.</p>
]]></description>
  </content:encoded>
  <wfw:commentRss>https://blog.mailup.com/2018/07/summer-email/feed/</wfw:commentRss>
  <slash:comments>0</slash:comments>
</item>

Final output:

MailUp blog feed (RSS): https://blog.mailup.com/feed/

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How to build an ATOM feed

The content retrieved are:

Title: entry -> title
Summary: entry -> summary
Image: prima immagine in entry -> content oppure entry -> summary oppure entry -> content:encoded oppure feed -> logo
LinkURL: entry -> link
LinkText: entry -> link.title
ContentDate: entry -> published
ContentKey: entry -> id
Category: entry -> category

Example of ATOM feed

Code Block

language	xml
title	Example of ATOM feed

<entry>
    <author>
        <name>MailUp</name>
    </author>
    <title type="html"><![CDATA[11 things you did not know you could do with MailUp]]></title>
    <summary type="html"><![CDATA[<p>We have discovered 11 functional gems hidden in the platform. They are small, yet decisive in bringing your Email Marketing activities to an advanced level.</p>
<p>The post <a rel="nofollow" href="https://blog.mailup.com/2018/07/mailup-features/">11 things you did not know you could do with MailUp</a> appeared first on <a rel="nofollow" href="https://blog.mailup.com">MailUp Blog</a>.</p>
]]></summary>
    <content type="html" xml:base="https://blog.mailup.it/2018/07/creare-newsletter/"><![CDATA[<p><em class="intro"><span style="font-weight: 400;"><imr src="https://blog.mailup.it/wp-content/uploads/newsletter-osservatorio-2018-1-1024x351.png"/> Passo passo, ti accompagniamo nella creazione di un template di newsletter responsiveente allineato all’identità di brand. </span></p>]]></content>
    <link rel="alternate" type="text/html" href="https://blog.mailup.com/2018/07/mailup-features/" />
    <id>https://blog.mailup.com/?p=6101</id>
    <updated>2018-07-12T07:36:29Z</updated>
    <published>2018-07-12T07:32:23Z</published>
    <category scheme="https://blog.mailup.com" term="Email Marketing" /><category scheme="https://blog.mailup.com" term="MailUp" /><category scheme="https://blog.mailup.com" term="platform" />
    <link rel="alternate" type="text/html" href="https://blog.mailup.com/2018/07/mailup-features/" />
</entry>

Final output:

MailUp blog feed (ATOM): https://blog.mailup.com/feed/atom/

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Versions Compared

Old Version 3

New Version 4

Key

What content does MailUp look for?

How to build an RSS feed

How to build an ATOM feed