Once you have your original email and its variations (as modified copies of the original) ready and saved, you will be able to find them on the table:
Next, select the size of the test mailing.
Una volta salvata la tua tua email originale e le sue varianti (create a partire da copie dell'originale), trovi tutti i file nella sezione A/B Test
Poi scegli la percentuale di test
Note: This step only records the percentage number of the test mailing group which will be randomly generated after you choose the recipients to whom to send this mailing to in the next steps.
Select the performance metric for the A/B test: choose either open rate or click through rate.
| Tip |
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As a rule of thumb, choose the open rate metric if your email versions vary only on subject line. In fact, a more relevant subject line leads to a higher open rate with all else constant. On the other hand, choose the click through rate metric if your email versions vary in the layout, text, or images of the body of your email. In this case, for example, a brighter image (vs a darker one) may lead to a higher click through rate. |
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