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Number of custom recipient fields

The MailUp platform has 39 custom fields available: they are called Recipient fields. Specifically, each recipient in the contact database contains:

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To locate Recipient fields in the admin console, go to Settings > Account settings > Recipient fields

Managing recipient fields

Use this menu to configure the parameters of existing recipient fields, and to add new ones.

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  • Edit the recipient field: you will be able to edit the parameters mentioned above.
  • Empty it in the recipients database: this is a dangerous feature, so be careful when using it. It will remove the values stored in that field for all recipients currently in the recipients database. For example, if you empty the First name field, all the First names will be removed

Using recipients fields

Recipient fields are used in a variety of scenarios.

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