An introduction to filters
Filters allow you to segment your recipients based on a variety of conditions. The conditions can be based on:
- Profile Filters: data saved to the recipient's profile
- Activity Filters: actions that a recipient did or did not perform
- Geolocation; the approximate location of a recipient
- Device Filters: the device that a recipient has used in the past
When filters are used
Filters are used for many different purposes in your MailUp admin console.
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All in all, filters are one of the most powerful feature in MailUp, and can allow you to run sophisticated marketing campaigns.
Filters and the Marketing+ package
Your MailUp account comes with a few, default filters. In order to be able to add and edit multiple filters, you will need to add the Marketing+ package to your account.
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