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A typical mailing list has more than 50% of recipients that are inactive. By inactive, we mean those recipients that have not opened and/or clicked on your emails in the last 3 months or longer.
In consolecontrol panel, you can quickly find out what this figure is for each of your lists by looking at the gray area in the Recipient analysis chart in your console control panel admin console control panel under Statistics > Email > Analysis and Benchmarks (e.g. below is a visual example).
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In this document, we will look at how you can accomplish all of the above in consolecontrol panel.
Step 1: locating inactive recipient using activity filters
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The third re-engagement email (i.e. the ultimatum email) is actually a notification of the recipient having been unsubscribed. However, it represents a final opportunity for you to try to convince them to come back by subscribing again!
In console control panel this third message is the Email to inactive recipients that can be found under Settings > List settings > Notifications
Step 3: Execute the campaign
console control panel gives you access to flexible tools to execute a re-engagement campaign.
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The best way to go is to execute the campaign automatically, using triggered messages. This means that re-engagement messages will be sent over time, as recipients become inactive.
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The third message is a special one in that it automatically triggers a change of subscription status. For this reason, it is handled separately in console control panel by using the Inactive recipients management area of the Settings > List settings > Preferences page. See managing inactive recipients for details on the settings found on that page. This is an important feature as it allows you to gradually remove from your list recipients that you have not been able to re-engage.
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