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There are three scenarios for a recipient: You either want to Remove from a group, Unsubscribe or Delete.

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titleUnsubscrbe, Delete, Remove

Remove happens at the Group level only when you want to take a recipient out of that particular group and keep them in other groups.

when you want to manually remove a current recipient from a List go to Recipients > Channel > All, click the Subscribed tab at the top and do a search for the email. Click on the Action drop-down next to the recipient, choose Edit option and then Unsubscribe. This way the user will be moved to the Unsubscribed section and will no longer receive any further communication from you.
In the event of new imports, if the user has been previously disabled he/she will not be imported (unless you want to, in which case you will use the appropriate option to override existing unsubscribe preferences). To reactivate the recipient under the Subscribed status, go to the Unsubscribed tab, and Edit button and click Subscribe.

 

It is crucial to understand the differences among the following terms:

  • Remove:  To take out a recipient from a Group (s) only. The recipient's subscriber status does not change and still belongs to the List and all other other groups to which it was assigned. To remove or add a recipient to a group go to the User Guide to Add or Remove recipients to a group.
  • Unsubscribe: To change subscriber status from Subscribed to Opted-out. This affects the recipient's status only at the List level (not across multiple Lists). If a recipient is unsubscribed from within a group, it still remains in that group and all other groups to which it was assigned, but now holds the unsubscribed orstatus.
  • Delete:  To delete a recipient is to permanently eliminate the record at the List level. Therefore, if it is deleted at the Group level, it will be eliminated from all groups and the List. We strongly discourage deleting a recipient, because if it is re-imported by error, there is no record if the recipient opted-out in the past, and it could mistakenly be sent messages. We recommend only changing the status to Unsubscribed.

You will see the Delete or Unsubscribe option when clicking on a recipient either via a Global Search or from with a Group or List.

 

 

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Then click the Modify option, click the Assign recipients to group tab. You can remove the recipient from any group(s) by unchecking the adjacent box.

 

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