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Without having to create multiple versions of your email, you can work on one email with different sections. Example: You have an e-commerce store that sells shoes for men and women. Every time a customer registers to your store, you send* a "thank you" email containing a large image. Through dynamic content and filters**, you can specify that depending on the gender (male or female) of the customer, a different image (eg. high-heels for women, boots for men) will appear in your thank you email. *The task of sending a "thank you" email can be automated by setting up a triggered email. To learn more about triggered emails, view this page. **Filters allow you to segment recipients based on information available (i.e. data fields) in your List. For example, if you don't know the gender of your recipients, you cannot apply a gender filter which sets the condition to show a different image in your email. To learn about filters, view this page. |
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To add Dynamic Content to a message, select Messages > Email Marketing+ > Dynamic content and click on New.
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You can dynamically insert the latest items from an RSS or ATOM feed into your message. For example, the latest blog posts or the newest products added to an ecommerce store.
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Use the link Field display preview for the preview of the message using the tags you set in the Feed display template. See example below
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To set up an instance of Dynamic Content based on an RSS or ATOM feed:
- Enter a name for this instance of Dynamic Content
- Enter the URL of the RSS or ATOM feed
- Specify how many items from the RSS or ATOM feed should be inserted into the message. NOTE: the higher the number of items, the larger the potential impact on overall campaign mailing time as the system will have to insert more content in each message.
- Indicate whether they should be no older than a certain amount of hours
- Specify the filter based on which the Dynamic Content will be inserted into the message
- Click Save
MailUp Tag | RSS Tag | ATOM Tag | Details |
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| feed_title | title | title | The title of the individual item in the feed |
| feed_link | link | link | The destination URL of the feed item |
| feed_summary | description | summary | A brief description of the feed item |
| feed_content | content:encoded | content | A longer description of the feed item. Could be the entire article in HTML format. |
| feed_author | author | author | The author of the feed, if present |
feed_updatedate | pubDate | updated | The date on which the feed item was updated |
| feed_mediacontent | media:content (first) | media:content[@url!=''] [1] | Media content associated with the feed item: typically images |
| feed_mediacontent2, feed_mediacontent3, ... | media:content (second), media:content (third)... | media:content[@url!=''] [2], media:content[@url!=''] [3]... | Specific media content (e.g. a specific image), starting at 1 (i.e. feed_mediacontent1) |
Hosted HTML block
You can dynamically insert the content found on a remotely hosted Web page.
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Step 2: Save each HTML block as a new email message.
Step 3: Go to Messages > Email Marketing+ > Dynamic content > New. You should see the main tab which asks you to select what kind of dynamic content to insert. Choose Email Message, and select each HTML block that you saved as an email. Repeat this last step to add all your HTML blocks into the system.
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