List hygiene is a best practice in order to maintain a high sending reputation, deliver your messages more quickly and keep high deliverability rates.
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Table of Contents
Bounce management
Under In Recipients > Email > Bounces, you can view details of delivery errors (bounces) that have been recorded by the system. You will be able to filter based on the type of bounce, the group(s) that the addresses belong to (if applicable), and based on contacts data.
At the bottom of the page, you will find buttons that allow you to manage the addresses you have found.
You can:
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List > Unreachable it is possible to check the details of each error relating to each individual sending, with details of the error message.
You can filter the list by error type, address group, or recipient status.
There are commands to manage the filtered recipients in the list, you will have to select the contacts you want to involve, or select them all and press the 'Move/Copy' button
You can:
- Copy/move recipients to an existing group, including the "Unsubscribed" group
- Create a new group to copy/move recipients to
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Subsequently, if the inbox of the recipient continues to be unreachable it will be classified as "permanently unsubscribed to further bounces."
Here is an example of how our algorithm works:
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The system automatically manages temporary delivery errors (Soft Bounces) that fall in the categories: SB, SBDF (Domain failure) and SBMF (Mailbox full) and other errors classified as Mail Block (MB*) temporally unsubscribing the recipient for a variable period of time, re-entering it later automatically. This process will be repeated several times until the recipient is definitively unsubscribed or the problem is solved.
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You can see which recipients check at any time which addresses have been automatically unsubscribed under . Go to Recipients > Email > Unsubscribed and selecting in the "Filter by" drop-down menu in the advanced search options area. Select in "Unsubscribe type"
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