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Comment: Published by Scroll Versions from this space and version 9.1.2

What is the Preheader?

It is the text (100 characters max) following the subject line in your inbox and it can help you boost open rates, especially on mobile devices. 

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The preheader text is found in 2 different areas:

  1. Under Message options (for emails created via BEE)
    Under Email > Saved > Message options
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  2. Inside the HTML editor (for HTML emails)
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To find out more about the preheader you can watch the video below

Widget Connectorwidth560urlhttps://www.youtube.com/watch?v=A_Pw9371jew&feature=youtu.beheight315the Message Overview page (Messages > Email > Saved > Overview)

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