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Improvements in the new version of the email editor

Version 2 of our drag-n-drop email editor introduces a number of exciting changes. Overall, the new editor introduces:

  • better email design tools
  • improved compatibility with mobile devices
  • ability to add your own HTML via a "Custom HTML" content block
  • many new, professionally designed templates
  • a completely redesigned user interface

Let's review the changes in more details.

Better email design tools

Version 2 of the drag-n-drop editor offers email designers many new tools to create beautiful messages that more closely match their design news.

Quick comparison between v1 and v2 of the drag-n-drop editor

A summary of the feature changes between version 1 and version 2 of the drag-n-drop email editor. For more details, see the sections below.

FeatureEditor v1Editor v2
RowsNo row settingsFull support for rows
ColumnsNo column settingsFull support for columns
PaddingOnly "all sides"Allows control on both "all sides" or individual sides
BordersOnly "all sides"Allows control on both "all sides" or individual sides
Default font familyNoYes. Affects all text set to use the default font.
Default link colorNoYes. Affects all text links set to use the default color.
Custom HTMLNoYes. Allows insertion of HTML code into the message.
Flexible spacersNoYes. Both transparent and visible spacers.
Color memoryNoYes. It learns and remembers the colors you use in your design.
Responsive on most mobile clientsYesYes
Responsive on Gmail app for AndroidNoYes

Rows of content

Control at the row level allows designers to change the background color of an entire row of content.

In the example below, for instance, the message visually separates the top section from the lower portion of the message by using 100%-width rows with different background colors.

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Columns within rows

Settings at the column level within a row allow control on background color, padding and borders for the selected column.

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Granular control on padding

Padding settings can be configured both for all sides of the selected element...

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... or separately for each side.

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Granular control on borders

Border settings can be configured both for all sides of the selected element...

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... or separately for each side of a button, column, etc.

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Flexible spacers

Spacers help create visual separation between design elements. With v2 of the editor they can be transparent...

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... or visible. Here too, granular control on padding provides great design flexibility.

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Color memory

As you pick colors for fonts, background colors, etc., the editor will learn and remember them, making them quickly accessible to style future content elements.

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Improved compatibility with mobile devices

Additional work was performed on the engine that generates the HTML of the message so that emails created with the editor respond even better than before to the devices where they are opened.

Version 1 of the editor already produced messages that rendered well on most mobile devices. Version 2 improves upon it, addressing a few issues, including support for the popular Gmail app for Android.

Ability to add your own HTML

TO BE REVIEWED WITH BEE TEAM

Many new templates

Dozens of new, professionally designed templates were added to the system, taking advantage of the improved design flexibility introduced with version 2 of the editor.

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Redesigned look & feel

After collecting feedback from thousands of users, the editor was completely redesigned to combine more advanced features while retaining speed and ease of use.

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The new design not only gives access to an array of new tools to create stunning email messages, but also allows for future growth.

The content section, for example, is organized with "tiles" that will host new features when they become available.

The structure section allows for the insertion of new rows of content, with different rows able to host a different amount of columns, for maximum design flexibility.

Lastly, the body section focuses on message-wide settings.

Moving from v1 to v2

Overview

Several months of work were dedicated to ensuring a smooth transition to version 2 of the editor for users of version 1 of the tool.

While many precautions were taken to ensure that any issues would be minimized, there are still a few scenarios in which some conversion problems may arise. This document attempts to highlight them, and suggests possible solutions.

Message conversion

When you open a message that was created with v1 of the editor, the following will happen:

  1. An HTML copy of the original version of the message will be created. This HTML copy cannot be edited with the drag-n-drop editor, but can be used with the WYSIWYG editor.
  2. The original version of the message will be converted to the format used by the new editor.
  3. The new editor will open, loading that converted version of the message.

 

 

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