What SMTP+ is and when to use it
SMTP+ is a SMTP relay service built right into your MailUp account. SMTP+ makes MailUp a truly complete email delivery solution in that you can now use it not just to create and send email marketing campaigns and triggered messages, but also to send transactional, and personal emails. For example:
...
| Note | ||
|---|---|---|
| ||
SMTP+ is not to be used for bulk promotional campaigns but only for personal or transactional messages. For more details, please contact support@mailup.com |
...
| Regular SMTP server | MailUp's SMTP+ | |
|---|---|---|
| Deliverability | Potentially low (1) |  High |
| Statistics | None | Detailed at user level |
| Scalability | Limited (2) | High |
| Header/footer | Must be in the message | Can be automatically added |
| Notifications (e.g. bounces) | To the sender | Customizable (e.g. sent to IT staff) |
| Triggered Emails | None | Unlimited |
| Recipients database | None | Automatically created |
| Unsubscriptions | Manual | Automated |
| Bounce management | Manual | Automated |
| Feedback Loop managament | None | Automated |
| Sending messages in CCN | Limited | Unlimited. The BCC recipient receives the message with the address in the To field |
| Sending attachments | Limited | Up to 20MB 10MB |
(1) You are at the mercy of your SMTP server's reputation, which is affected by all the companies that are using it. For example, if your Web hosting company has deliverability issues, you would be negatively affected
...
- List configuration: we recommend that you create a separate List for messages sent via SMTP+, or a separate account if you are sending non-bulk messages (i.e. transactional or personal emails) in order not to deliver to the "Promotions" tab in Gmail.
- Pricing: SMTP+ is part of your MailUp account. There are no additional fees, unless you need to configure a separate account for SMTP relay.
- Gmail "Promotions" tab: Google places most bulk messages in the Gmail "Promotions" tab: if you're sending transactional emails, you will need a different MailUp configuration to tell Gmail not to do so. This requires that you set up a separate MailUp account. Contact us if you need more information about this account configuration.
| Anchor | ||||
|---|---|---|---|---|
|
Over the last several months we've worked hard on a new version of our SMTP relay service that would provide better performance, higher scalability, and enhanced functionality.
...