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The Activity Report provides all the information on the interactions that recipients have had with the message sent.

Here is the information available:

  • Subject, message ID, tags associated (if present)
  • The total number of recipients
  • The total number of delivered emails and the delivery rate
  • Bounces

Let's do a rundown of which metrics are available for thew sendout.

Opens

  • Unique open rate for the message, calculated over delivered emails
  • Opens are the sum of all unique opens registered
  • Total opens are the sum of every open activity by the message recipients
  • Segment opens is a link to a page where you can get open data sorted by recipient filters
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Clicks

  • Unique click through rate for the message, calculated over delivered emails
  • Clicks are the sum of all unique opens registered.
  • Total clicks are the sum of every click activity by the message recipients
  • Segment clicks is a link to a page where you can get click data sorted by recipient filters
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Unsubscription

  • Unsubscription rate for the message, calculated over delivered emails
  • Unsubscriptions click on the unsubscription link
  • Abuse complaints are a specific unsubscription type, which happens when a recipient reports a spam abuse to the email provider. For more info, read Types of bounces.
  • Total shares are the sum of clicks on the special links "Social share" and "Send to a friend"

The last part of the Activity report contains:

  • Open and click trends, with a default period of 10 days from the last mailing. The period can be changed to the last 10/30/90 days or to a custom period.
  • Bounces graph, with a default period of 10 days from the last mailing. The period can be changed to the whole period from the first mailing or to the last 10/30/90 days or to a custom period. This section also includes the number of bounce occurences and their rate over the email delivered in the selected time period.

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  • Filters and groups selected for the last mailing
  • Details on the sender used for the last mailing