| Info |
|---|
Feature available on-demand, get in contact with your sales representative to know more. |
The Personalization engineEngine is a feature that allows empowering emails by injecting in real-time external and personalized content, using Liquid markup language.
Thanks to the Personalization engine, you are able tocan:
- simplify message building when the content is mostly available outside MailUp (i.e. external website or a blog);
- retrieve content in real-time, just before sending;
- personalize the content of your email, split into segments or recipientrecipients;
- have access to unlimited fields;
- reduce time spent and errors due to content duplication.
...
Here's how to reference your service in MailUp:
- Endpoint name*: name Name of the service that, when called, will return a dataset containing user-specific information
...
- Authorization: enabling the authorization in the endpoint requires a username and password
- Custom HTTP headers: here you can add additional info, retrieving them directly from your server
...
Once the message is finalized, you have to associate the endpoint created during step 2 on the MailUp platform.
In the message Overview page, select "Advanced settings" > "Enable advanced personalization" and then add one or more Endpoints.
...
| Tip |
|---|
The Personalization engine can be used in various scenarios. Here are the most common:
E.g. A Real Estate agency may need to send weekly emails to its clients containing all new ads in the area of each client.
E.g. An eCommerce can set a follow-up communication the day after not having completed the order, containing all or some articles in the cart.
For E.g. A company operating in the mass market retailers sector using Advanced Personalization can send coupons localized by geographic area. |
...