Introduction
Tasks are a powerful feature...
that takes your email and texting marketing business to an advanced level.You can set the rules with extreme precision, choosing the days and recurrences you prefer, with non-disturbance bands and support for different time zones. In addition, you can choose the activation frequency (with a minimum of 5 minutes and a maximum of 12 hours).
You can use Tasks to achieve three actions:- To send an email;
- To send a SMS;
- To segment your customers by assigning them to a group or moving them from one group to another.
Practical examples of use
You can create messages that
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are automatically sent when certain conditions occur
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and specify when
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these conditions should be checked.
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For instance:
- You can check once a week
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- if a user has not opened an email message for
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- three months
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- and send
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- him a
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- re-engagement
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Generally speaking, you can use tasks to do three things:
- Send an email automatically
- Send a text message automatically
- Segment your customers automatically assigning or moving them from one group to another
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| title | Workflows and tasks: how to use them both |
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- message;
- You can set up automatic sending of emails or SMS upon the occurrence of conditions such as registration, purchase, variation of a value in the registry;
- You can send an email indicating the publication of a new post on your blog;
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Note: if you create a Task with the same starting conditions as the first message of a workflow, the workflow may never start. To avoid this situation, you |
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need to create either a workflow or a task to send a message when a certain condition occurs, not both. |
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Of course, you can use |
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Workflows and |
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Tasks at the same time when they serve different purposes, |
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but not when the purpose is the |
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Here are some examples of when tasks could be used.
Re-engagement campaigns
Email marketing campaigns devoted to re-engage recipients that have become "idle" - for whatever reason - are becoming a more and more important part of a good email marketing strategy. Tasks allow you to automatically attempt to re-engage customers that have not clicked or opened messages, and either re-engage them or ask them to unsubscribe.
Post-signup marketing
Many businesses leverage triggered messages to automatically follow-up with customers who sign up for their service, whatever the service may be (e.g. a Web application, an online magazine, etc.). The post-signup messages could be sent to inform new users of how to best take advantage of the service that they just signed up for, or to re-engage users that have not logged in, etc.
Post-purchase marketing
An eCommerce store - maybe using an eCommerce system that has been integrated with MailUp - can leverage data stored in one or more Recipient fields to send targeted campaigns to customers. For instance, a discount 60 days after the last purchase, or a "Thank you" coupon to those that purchased more than $500 in the last 12 months.
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same. |
Related pages
| Child pages (Children Display) |
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