Overview
MailUp can be easily integrated with any web analytics system. Just create the campaign within the web analytics system (e.g. "newsletter"), copy its tracking code (e.g. ?39du3h24w8e3) and paste it in the box that can be found when opening the advanced options menu in the MailUp message editor page:
Google Analytics
You can easily add the tracking code provided by Google Analytics in the box "Add custom link parameters". Tracking code must be pasted omitting the "?" at the beginning. e.g.:
?utm_source=google&utm_medium=ppc&utm_term=example | WRONG |
utm_source=google&utm_medium=ppc&utm_term=example | CORRECT |
For more information, please see the MailUp Knowledge Base.
ConversionLab
ConversionLab has a special connection with MailUp so that you don't need to open the web analytics system to get the tracking code to be pasted in the box shown above. By clicking the green button "Track with ConversionLab", MailUp connects with ConversionLab to automatically get campaigns and templates, with their specific tracking codes. The tracking code is not added to all the links in the message, because this may result in excessively long links, besides causing problems with antispam systems.The tracking code is added to the link processing page, before redirecting to the target URL.
This is how it works:
- A message contains a link tracked with ConversionLab
- Link points to MailUp standard tracking server (for monitoring clicks by each user)
- MailUp tracking server adds the tracking code of the web analytics system to this link
- MailUp tracking server redirects the user who clicked on target side
- Target site: the web analytics tracking system, records the conversion assigning it to its source (i.e. newsletter)