Here is a useful reference as you read statistical reports in MailUp.
A useful reference
Print out this page and keep it handy while reading statistics reports in your MailUp account
| Term | Description |
|---|---|
| SENT | The total number of emails that were sent. |
| DELIVERED | Total emails sent minus bounces: the number of emails that were successfully delivered. |
| READERS (or UNIQUE OPENS) | The number of recipients that opened the message. They may have opened it multiple times. They were tracked as having opened the message because they downloaded images and/or clicked on a link. |
| OPENS | The number of times the message was opened. The message was tracked as having been opened because images were downloaded. Recipients can open the same message multiple times. So OPENS is always larger than UNIQUE OPENS. |
| UNIQUE CLICKS | The number of recipients that clicked on any links. The same recipient may have clicked on multiple links. This is the number of unique readers that clicked. Therefore, it's a subset of READERS or UNIQUE OPENS. |
| CLICKS | The total number of clicks. The same recipient may click on multiple links, which means that CLICKS is always larger than UNIQUE CLICKS. |
| NON-CLICKING READERS | Recipients that opened the message and downloaded images, but did not click on any links. We know that they opened the message because images were downloaded. |
| CLICKING READERS WITH NO IMAGE DOWNLOAD | Recipients that clicked on at least one link (which is why we know they opened the message), but did not download any images. |
| BOUNCES | The number of emails that could not be delivered, for a variety of reasons. They "bounce" back, and the system counts them and categorizes them based on which error occurred. |
| DISPLAY ISSUES (WEB VERSION LINK) | The number of recipients that clicked on the link to view the Web version of the message. Typically this happens when the user was having issues displaying the message in their email client. |
| UNSUBSCRIBED | The number of recipients that decided to no longer receive emails from you. The fact that they unsubscribed may or may not be directly related to the message. |
| COMPLAINTS (or FEEDBACK LOOPS or FBLs) | The number of recipients that pressed the "SPAM" button in their email client to indicate that the message was unsolicited. |
Related articles
- An introduction to email statistics in MailUp