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What's your email sender reputation?

Your MailUp platform now includes the reputation meter: an indication over time on how well your account is performing in terms of email deliverability, list management, and adhering to email marketing best practices.

How is it calculated?

The reputation meter takes into consideration a series of variables, including:

  • How many spam complaints your email campaigns receive. The fewer the complaints, the higher your reputation.
  • The quality of your emailing list. A list with a low percentage of bounces will score high.
  • The "from" email address of your company.
  • The domain of your company's website.
  • The IP address of your emailing account.
  • The frequency of your email campaigns.

How to improve your reputation?

If you are following email marketing best practices, you'll likely experience a great emailing experience with MailUp. However, if you see that the reputation meter drops to the orange section, there is room for improvement! Here are our emailing tips and recommendations:

Limit the number of complaints & bounces

Under Statistics, check the Summary report for your email campaigns. If you see a complaint rate greater than 0.2%, you should review your mailing list and message content:

  • Check that your email sender address is easily recognizable to your recipients.
  • Adopt a double opt-in subscription. This type of subscription protects your mailing list from unverified email addresses.
  • Check that your unsubscribe link is present and easily visible in your message.
  • Perform a check-up in MailUp.
  • Be upfront with your subscribers on how you collected their email address.

Authenticate your company's sender email address

For an added level of security to your email communications, you can authenticate your email address through your website's DNS record: view the email authentication guide

Limit the number of inactive recipients

Recipients in your mailing list who do not show any engagement (i.e. no opens/clicks) after three months are considered inactive. Over time, it is recommended that you manage your inactive recipients through MailUp's inactive recipients management feature, which allows you to set up a re-engagement campaign. This feature provides 3 options:

  1. Reduce mailing frequency
  2. Attempt to re-engage and unsubscribe
  3. Unsubscribe recipient

Go to Settings > List settings > Preferences, and click on the Inactive recipient management tab. For more detail, view the Inactive recipients management guide

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