Overview
You can use MailUp strictly as a direct marketing platform for sending out text messages. Features include: message delivery date/time stamp, detailed delivery errors (if any), statistics, and more.
Important
- accounts set up for SMS in the USA (shortcode, keywords, language restrictions, etc.)
- accounts set up for SMS outside of the USA (no shortcode, no keywords, yes SOAP API, etc.)
Creating a text message
- 160 characters
- Use dynamic fields to personalize the message. For example: « Dear [name], check out our new…» with default values that are used when the dynamic fields are empty in the database.
- Multiple charset support, including Chinese and Cyrillic.
Sending a text message
- Messages get there fast (low latency), even if the recipient's number has been transferred to a new carrier (direct connection to the MSC - Mobile Switching Center);
- Sender can change with each campaign (text and number);
- Send messages in over 150 countries;
- View the send queue's status in real time;
- Pause the campaign, edit the message, and resume with the edited message (if needed).
Automated and scheduled
- Create automatic, event-based messages (e.g. text message on customer's birthday, or when an insurance policy is about to expire);
- Schedule different campaigns, of different messages, on different dates/times.
Other features
- Reports: detailed campaign report: delivery report for each successful text message, with date/time stamp; indication of which messages were not delivered and why; aggregate statistics on all text messaging campaigns run over time.
- Privacy: run campaigns that are fully compliant with privacy regulations, with full confidence that any data loaded into the system will never be used for any other purpose. - See more at:
List settings
Before you start using the sms system you have to create a new list and make sure some settings are enabled
From your admin tool: Settings > Account settings > Lists > New
In the sender tab add the Keyword: this will be used by your users to get subscribed to the sms list
Sender: 51303 is the short code and can't be changed. Users will send sms to this number
Keyword: can be changed and it's used by a user to register
In the subscription tab set on at the Sms confirmation message, click on SMS to subscribed. You will be redirect to the page where you can set the welcome message.
The text "Msg&Data Rates May Apply Reply STOP to cancel Reply HELP for help" is mandatory in your welcome message
How to create a sms message
Creating a sms is very easy. From your admin tool: Messages > Sms > New
Remember to add To opt out reply STOP at the end of your message. This text is mandatory!