Once you have your original email and its variations (as modified copies of the original) ready and saved, you will be able to find them on the table:
Next, select the size of the test mailing.
Note: This step only records the percentage number of the test mailing group which will be randomly generated after you choose the recipients to whom to send this mailing to in the next steps.
Select the performance metric for the A/B test: choose either open rate or click through rate.
As a rule of thumb, choose the open rate metric if your email versions vary only on subject line. In fact, a more relevant subject line leads to a higher open rate with all else constant. On the other hand, choose the click through rate metric if your email versions vary in the layout, text, or images of the body of your email. In this case, for example, a brighter image (vs a darker one) may lead to a higher click through rate.
You have to select a duration for the A/B test. Select the number of hours before the best performing email will be determined and sent out to the remaining recipients
To learn more about email performance metrics view our knowledge base article.
Click on Continue. In this page, you choose the recipients and recipient groups to whom you want to send out the A/B test mailing. Once the A/B test is active, the email versions will be instantly sent to a randomly generated mailing test group from the recipients you have selected. After the given duration of the A/B test, the system will send the best performing email to the remaining recipients.
The A/B test cannot be scheduled. Please choose an appropriate time to send out the mailing. After the test emailing is finished, the best preforming email will be sent out to the remaining recipients.
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