Understanding Lists and Groups

List

Let's clarify once more that a List is an environment of contacts, and a Group is a subset of recipients within a chosen List. It is most common to have only one main List, but multiple Lists can be created. Each List is completely independent of the other (administrators, statistics, message settings, etc.) What Lists share in common are the Recipient Fields and sending bandwidth.

• A recipient can be assigned to more than one list at the same time: if he/she clicks on the Unsubscribe button of one newsletter he/she will be automatically removed from that List, while remaining subscribed to all other Lists.
• If you delete a recipient from a List, they are permanently removed from that List. However, they will remain part of other Lists in your console.

Group

If you want to subdivide users within a List, it is useful to create Groups.

• When you import contacts to a List, different sets of recipients can be assigned to one or more groups.
• You cannot send a message to multiple Lists at the same time. Instead, you can send the same message to more than one Group within that List.
• A group can be created or deleted at any time and the contact information that it contains will not be affected.
• A group will only be assigned to one List and will not be automatically assigned to other Lists.
• If you remove a recipient from one group, they still belong to the other groups in which they were assigned.