Initial Settings

A multi-list environment

MailUp is a multi-list environment. You can create multiple lists, for all kinds of different purposes. All lists are independent from each other, except for the data that is saved in the custom fields that make up the recipients database. For example, if there is a custom field that holds a recipient's ZIP code, that piece of information is shared across all lists within the same MailUp account.

Examples of using multiple lists:

• You have more than one company newsletter
• You run an ecommerce store and send Daily Specials, Weekly Promotions, New Arrivals, etc. and want recipients to be able to subscribe/unsubscribe independently to/from each of them
• You decide to use MailUp's SMTP+ feature, a built it SMTP relay service perfect for all of your transactional and/or company emails
• You want to send a Welcome series by using triggered messages, and want recipients to be able to opt out from the Welcome series separately from your regular newsletter
• Etc...

List settings

Being able to rely on a multi-list environment gives you a ton of flexibilty. And the flexibility is reflected also in the fact that at the List level, you can configure all sorts of settings.

Let's get started: be sure to choose the correct List from the drop-down in the upper left corner of your console.

Configuring list settings

Once in the MailUp Console, select Settings > Account Settings > Lists. Click on the New tab up top and the name your list in the Name field. You can choose to fill the Company field for internal purposes only.

Review the tabs: Categorization, Sender, Subscription, Unsubscription, and Advanced Options. Click through all the tabs, especially the Advanced Options, to set email headings display, and tracking preferences.

For detailed information on all the list settings, see the User Guide.

Default Messages

There are four important templates to review if you'd like to Test more default messages, which are located in the Subscription and Unsubscription tabs in the Group page:

1. Confirmation Request Email:  Sent to request that a user confirms his/her subscription.
2. Email to Confirmed Recipients:  Sent to confirm the subscription after they click in the link contained in the CONFIRMATION REQUEST.
3. Email to Unsubscribed:   Sent to a contact that has decided to unsubscribe.

4. SMS to Subscribed: Text message sent to customer to confirm subscription.

Multiple Lists

As mentioned earlier in this section, you can create separate Lists for different types of messages for more effective campaign management. For example, separate transactional emails, monthly newsletters, special promotions, etc. For example, if you send both a "Product Updates" and a "Specials & Promotions" newsletter, you can create two separate Lists for independent management. That way, a recipient can safely unsubscribe from one newsletter and not the other. Or, if you are an agency managing multiple e-mail marketing campaigns for your clients, you can create a single List for each client. Each List is completely independent from the other, and therefore, you can assign separate administrators, permissions, etc. Multiple Lists only share the same Recipient Field settings and the sending bandwidth.

Testing

It is not necessary to create a new group for testing purposes. Within a List, you can manually insert recipients to the default Test group to do test mailings. To access the Test group, go to Recipients > Email > Manage Groups. In the Groups tab, you will see the group named TEST listed by default.