Overview
The majority of the functions described here applies to the email channel only.
Cancellation must be intended as the "unsubscription" of a user (change of subscription status), not as a removal from the administration consoleList (deletion of customer record).
Cancellation procedures for text messages (sms) restrict themselves are limited to the unsubscription of a user manually performed in the administration console and the import of a list of users to be unsubscribed from a list.
Handling email e-mail channel unsubscriptions is of paramount importance in order to guarantee the highest deliverability rates possible, i.e. to prevent sent messages from being flagged as spam.
For further details please see :http://support.mailup.com/KB/a247/how-to-manage-the-unsubscribe-process.aspx. As far as text messages are concerned, keeping databases "clean" is important so to avoid the costs of sending to invalid recipients or to users who do not want to receive our messages any longer. the following articles in the MailUp Knowledge Base:
- How to manage the unsubscribe process
- How to maintain a clean list to improve reputation and deliverability
Unsubscription can be explicitly requested by the user or it could be "implicit", ie.eg. forced by MailUp in case of bouncehard bounces. The first type of cancellation can be handled in two ways:
- Cancellation outside MailUp
- Cancellation handled through the MailUp system
For further additional details about "implicit" unsubscription refer to the paragraph below and to the technical article http://support.mailup.com/KB/a263/how-managing-bounces-affects-reputation-and-deliverability.aspx?KBSearchID=3372, please see this article about bounce management in MailUp.
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