The majority of the functions described here applies to the email channel only.
Cancellation must be intended as the "unsubscription" of a user, not as a removal from the administration console.
Cancellation procedures for text messages (sms) restrict themselves to the unsubscription of a user manually performed in the administration console and the import of a list of users to be unsubscribed from a list.
Handling email channel unsubscriptions is of paramount importance in order to guarantee the highest deliverability rates possible, i.e. to prevent sent messages from being flagged as spam. For further details please see:http://support.mailup.com/KB/a247/how-to-manage-the-unsubscribe-process.aspx. As far as text messages are concerned, keeping databases "clean" is important so to avoid the costs of sending to invalid recipients or to users who do not want to receive our messages any longer.
Unsubscription can be explicitly requested by the user or it could be "implicit", i.e. forced by MailUp in case of bounce. The first type of cancellation can be handled in two ways:
- Cancellation outside MailUp
- Cancellation handled through the MailUp system
For further details about "implicit" unsubscription refer to the paragraph below and to the technical article http://support.mailup.com/KB/a263/how-managing-bounces-affects-reputation-and-deliverability.aspx?KBSearchID=3372