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Click on Save to save the new filter.
Exactly X day(s) ago
In MailUp 8.7, we’re introducing a new setting: “exactly X day(s) ago.” Let’s look at how this third setting works with a practical example.
Under Marketing+ > Filters > Activity, activity filters allow you to segment subscribers based on their recent email activity (e.g. opened an email). Activity filters are also the basis for setting up drip campaigns and sending triggered emails in the Automation tab.
Let’s say you are an e-commerce marketer and would like to setup a feedback email (i.e. our triggered email) 5 days after your customers viewed the “Your order has shipped” message. To do so, you’ll have to first setup an activity filter. As we see below, I’ve setup this activity filter to tally up all subscribers who have opened my shipping confirmation email exactly 5 days ago, leveraging the new option “Exactly 5 day(s) ago”.
I could have used a Profile filter based on the “Latest Order Date”, but I chose instead an Activity filter based on the shipping confirmation email (as opposed to the order confirmation email or others) because I wouldn’t want to send a feedback email before a customer has been told that their order has shipped and is on its way… or worse yet, to a customer who cancelled the order. This new Activity filter feature available with MailUp 8.7 lets me do just that.
Now that we’ve setup this activity filter, let’s create the triggered email under Marketing+ > Automation. In short, when our activity filter is true (under the Condition tab)…
… the system will send our feedback email (selected under the Action tab). Based on our filter, this will happen 5 days after a subscribers opens our shipping confirmation email.
So, there you go! That’s how to setup a triggered email sent precisely N days after a certain email activity occurred, leveraging this new, useful filter setting.
Related Topics
- Listing existing activity filters
- Editing an activity filter
- An introduction to filters
- About the Marketing+ feature package
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