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You can adjust the conditions above if you want to create a filter that looks to ensure that this product has not be purchased, or to cover other scenarios.

Hour-based

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profile filters

Date and time format

Profile filters now support hour-based condition to more effectively comparisons that allow you to run time-sensitive drip campaigns, such as abandonment cart emails.

In order to use this type of comparison, data must be saved to a recipient field using the ISO date time standard, which looks like this:

YYYY-MM-DDThh:mm:ssTZD

... where:

     YYYY = four-digit year
     MM   = two-digit month (01=January, etc.)
     DD   = two-digit day of month (01 through 31)
     hh   = two digits of hour (00 through 23) (am/pm NOT allowed)
     mm   = two digits of minute (00 through 59)
     ss   = two digits of second (00 through 59)
     TZD  = time zone designator (Z or +hh:mm or -hh:mm)

For example: 2015-02-24T19:20:30+01:00).

Common scenarios for hour-based comparisons

There are many scenarios in which you may want to use an hour-based comparison. For example...

Profile filters:

• 4 hours after the latest order has been placed on an online store
• 2 hours after somebody signed up for a certain service
• 3 hours after someone abandoned a shopping cart
• Etc.

Activity filters:

• 8 hours after somebody opened a certain message
• 24 hours after somebody successfully received, but did not open a message
• 4 hours after someone clicked on a link
• Etc.

Building an abandoned cart triggered message

This filter search searches for subscrivers subscribers who have abandoned the their shopping cart after 3 hours . Based on this filter you can now build an automation that has as a condition the profile filter previously created

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And the action is the emailearlier. You can then use the new filter when creating a triggered message that will be sent when the condition is true.

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... sending an email that encourages the customer to complete their purchase.

Related Topics

• Listing existing profile filters
• Editing a profile filter
• An introduction to filters
• About the Marketing+ feature package

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