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For example: 2015-02-24T19:20:30+01:00).
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| When using an hour-based comparison with a profile filter, make sure that it contains the date and time in the ISO format: YYYY-MM-DDThh:mm:ssTZD |
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Building an abandoned cart triggered message
A drip campaign targeting shoppers that abandoned a shopping cart is a good example of a scenario in which hour-based comparisons can be quite useful.
Studies show that it is a good idea to send the first email within a few hours of the abandoned cart event, and a second message
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a day or so later. Let's see how this first email could be set up in MailUp.
First, you would set up a new profile filters, leveraging the date and time saved in a custom recipient field.
This filter searches for subscribers who have abandoned their shopping cart 3 hours earlier. You can then use the new filter when creating a triggered message that will be sent when the condition is true.
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