Adding a New Activity Filter
The process of adding a new Activity filter consists of defining one or more conditions that will be used when the filter is applied.
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- Read or did not read
- Clicked or did not click
- Subscribed on or unsubscribed on
- Whom you sent... or whom you did not send
- Who did not receive... (due to hard bounces or not due to an hard bounce)
The Messages drop-down contain a list of messages that have been sent, and also contains the option Any
The Link input field allows you to enter a specific link URL.
Finally, the date fields allow you to specify a date range for which the condition applies.
An example: a re-engagement filters
For example, let's assume that you wish to send a re-engagement message to recipients that did not open any message sent to them between April and June, and that subscribed to your list before April. You will use this filter to segment your recipients and send a special, re-engagement message to the ones that match the filter's criteria.
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Click on Save to save the new filter.
Related Topics
- Listing existing activity filters
- Editing an activity filter
- An introduction to filters
- About the Marketing+ feature package
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