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Overview

You can use MailUp as a direct marketing platform for sending out text messages. Features include: message delivery date/time stamp, detailed delivery errors (if any), statistics, and more.

Different settings apply depending on whether you ask that your account is set up to send messages in the USA or outside of the USA.

  • In the USA: 
    • MailUp uses a shared short code (51303)
    • You must associate a unique keyword with your account
    • You can have multiple keywords (each keyword = one list of SMS subscribers).
    • There are several restrictions on what language messages should contain, etc. See below for details.
  • Outside of the USA:
    • A short code is not used: you will send using your long number.
    • Keywords are not used.
    • Language requirements are not enforced in messages sent through the platform, but you should consult your local authority to ensure that you comply with local regulations.

 

Creating a text message

  • 160 characters
  • You can use dynamic fields to personalize the message. For example: « Dear [name], check out our new…» with default values that are used when the dynamic fields are empty in the database.
  • Multiple charset support, including Chinese and Cyrillic.

Sending a text message

  • Messages get there fast (low latency), even if the recipient's number has been transferred to a new carrier (direct connection to the MSC - Mobile Switching Center);
  • Sender can change with each campaign (text and number): this only applies outside of the USA;
  • You can send messages in over 150 countries: again, different settings and features apply if you are sending in the US or elsewhere;
  • View the send queue's status in real time;
  • Pause the campaign, edit the message, and resume with the edited message (if needed).

Automated and scheduled 

  • Create automatic, event-based messages (e.g. text message on customer's birthday, or when an insurance policy is about to expire);
  • Schedule different campaigns, of different messages, on different dates/times.

Other features

  • Reports: detailed campaign report: delivery report for each successful text message, with date/time stamp; indication of which messages were not delivered and why; aggregate statistics on all text messaging campaigns run over time.
  • Privacy: run campaigns that are fully compliant with privacy regulations, with full confidence that any data loaded into the system will never be used for any other purpose. - See more at:

Getting started with SMS in the USA with MailUp

If you wish to use MailUp as an SMS platform in the USA:

  • Set up a MailUp account if you don't already have one
  • Make sure to let your account representative know: your MailUp account has to be configured for US SMS
  • Wait until you receive confirmation from your account representative that the account has been properly setup
  • Purchase credits: http://www.mailup.com/credits.htm
  • Once your order has been approved, SMS credits will be allocated to your account.
  • You can get started with the settings below even before settings have been allocated to your account

List settings for US accounts

Before you start using MailUp to send text messages in the USA you have to create a new list in your account and make sure some settings are enabled.

From your admin tool: Settings > Account settings > Lists > New

Short code

By default your account is set up to use MailUp's shared SMS short code, which currently is 51303.

  • This short code cannot be changed
  • Users will send sms to this number to sign up to your list/campaign (identified by a keyword, as mentioned below)
  • If you are interested in using a dedicated short code, please contact us.

Keyword

In the sender tab add the Keyword: this will be used by your users to subscribe to the sms list.

For example, let's say you are a pizza restaurant in San Francisco: your keyword could be "pizzasf".

  • The keyword must be unique: it cannot be used by any other MailUp user. This is because the shortcode (51303) is shared. The keyword uniquely identifies your list.
  • The keyword cannot be changed once it has been saved, so pick a good one!
  • If you create a new list (e.g. for a different campaign), you will need to pick a different keyword for that list

Welcome message

Text messaging industry regulations in the US require that when somebody signs up to receive txt messages from you, a certain welcome message is sent to them. The language to be used in that welcome message is strictly regulated.

To configure the welcome message, click on Subscription > SMS subscription confirmation message

  • Toggle the feature ON
  • Click on SMS to subscribed to edit the actual message

In the subscription tab set on at the Sms confirmation message, click on SMS to subscribed. You will be redirect to the page where you can set the text included in the welcome message.

The text "Msg&Data Rates May Apply Reply STOP to cancel Reply HELP for help" is mandatory in your welcome message

If you receive this error while saving your settings...

... it's because the welcome message has not been correctly set up. Please see the notes above on how to configure the welcome message.

 How to create a sms message

Creating a sms is very easy. From your admin tool: Messages > Sms > New

Remember to add To opt out reply STOP at the end of your message. This text is mandatory!

Customer experience

Subscribing

  • Your customers will subscribe to your campaign(s) by sending the keyword associated with the campaign (list) to 51303
  • Continuing with the example above, the pizza restaurant's customers would text "pizzasf" to 51303 to subscribe to pizza specials sent by the restaurant
  • They will immediately receive the Welcome Message, which will tell them how to get help (e.g. more information about the campaign) and how to unsubscribe

Unsubscribing

  • After eating too much pizza, some of the customers may want to unsubscribe from pizza specials: they can do so by texting "STOP PIZZASF" to 51303
  • The keyword and commands are not case sensitive, so texting "stop pizzasf" triggers the same result
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