Conversion funnel and Recipient analysis
The Conversion funnel report shows how messages sent translated into delivered, opens, clicks, and shares, and compares those values to your industry (selected in the List settings) and to the averages of all other MailUp users.
The Recipient Analysis charts recipient engagement and activity and warns you of potential problem areas. For example, in the sample report below recipients are unsubscribing at a rate that is higher than it should be.