Published — v. 19
Unsubscribed and Unsubscribe type
- Product team
- CVM Account (Deactivated)
- Alessandra Sessa (Deactivated)
Owned by Product team
Unsubscribers are email addresses that will not receive newsletters even if they are selected when setting up an email campaign or automatic sending.
The reasons for unsubscribing can be voluntary (e.g. click on the unsubscribe link), or for reasons of managing the subscriber database (both by the account administrator and by the platform).
Unsubscribe type
Type | Description | Error code (visible in recipient export files) |
|---|---|---|
| Admin action | Unsubscribed by the administrator by changing the recipient status | 0 or 01 |
| From import | Unsubscribed during the import process, by selecting the advanced option Import as unsubscribed (opted out). | 4/42 or 41 |
| Due to right to be forgotten | Unsubscribed by the administrator after that the user has exercised the right to unsubscribe with the right to be forgotten and subsequently erasure of personal data collected. | 1024 |
| From message (unsubscribe link) | Unsubscribed by the user by clicking on the unsubscription link included in your message. | 2/20/21/22 |
| From mail client: link (recipient action) | Recipients unsubscribed through a unsubscribe button in the webmail client (e.g. Yahoo, Gmail etc.). | 32/321 |
| From mail client: mailto (recipient action) | Recipients unsubscribed by sending an email to their ISP/webmail provider. | 64/640/641/642 |
| Due to SPAM complaint | Recipients clicking the "spam" button in the webmail client (e.g. Yahoo, Gmail etc.). | 16/161/162 |
| Due to inactive recipient | Users who have not performed any activity in the latest period. More info | 128 |
| Due to wrong email | Automatic unsubscription due to incorrect email. More info | 8 or 80 |
| Due to wrong email (incorrect syntax) | Email addresses with syntax errors (e.g. without a "@") | 81 |
| Due to wrong email (domain no longer exist) | Email related to a no longer existing domain | 82 |
| Due to wrong email (box abandoned) | Email address that was abandoned by the user. More info | 83 |
| Due to blocked email | Email blocked. More info | 256 |
| Due to blocked email (destination MTA block) | Email blocked due to known spammer. More info | 2561 |
| Due to blocked email (spam content) | Email blocked due to spam content detected. More info | 2562 |
| Due to blocked email (destination MTA configuration problems) | Email blocked due to recipient configuration error. More info | 2563 |
Due to repeated bounces | Email automatically unsubscribed due to repeated soft bounces. More info | 512 |
| Due to repeated bounces (temporary unsubscribe) | Email temporarily unsubscribed due to repeated soft bounces. More info | 5121 |
| Due to repeated bounces (permanent unsubscribe) | Email permanently unsubscribed due to repeated soft bounces. More info | 5122 |