MailUp offers a tool to create and manage landing pages, which can be inserted into your emails as special links.
First, go to Messages > Email > Landing pages.
On the "Settings" page, you can:
Use Additional Groups to create a group containing all users who have completed a form; you can use this group to activate targeted campaigns, e.g. by sending a thank you email containing a discount code. It is only possible to add as additional groups the groups of the list in which you are adding the form. |
The landing pages created with the drag-and-drop editor can contain a subscription form, so as to become a tool for acquiring new subscribers, like the Subscription forms.
Once you have created your landing page, inside the editor, drag the "Form" content into the body of the landing page.
Once you've entered the form, use the Content Properties menu on the right to edit and add your form fields.
From here you can:
Select the field you want to insert and then click on edit to change the label (i.e. the name that appears above the field), the type of content, the placeholder (a description to facilitate filling in), whether the field is compulsory, and/or read-only.
You can insert only subscription forms on the landing pages, that is, to acquire new subscribers. If you want to update the information of your recipients, we recommend that you use the profile update forms. |
The captcha is a form security measure that protects the form from abuse, users from spam and keeps your database clean with only real contacts.
In most cases, the control takes place invisibly to the visitor because the tool interprets whether the interaction with the page is by a person rather than an automatic bot. Only in case of suspicious activity, the captcha administers a simple test to understand if the person filling out the form is a human.
The compilation of a registration form provides - by default - the sending of the registration confirmation email in which the new recipient has to confirm. This process reduces the risk of the form being abused and the acquired contacts database damaged. To retrieve the email that is sent, go to the section Subscriptions > Confirmation request email.
Depending on the active subscription, you can:
The welcome email is a message that you can send to all recipients as soon as they sign up. You can activate the automation and set the email to be sent in the Subscriptions > Welcome email
Depending on the active subscription, you can:
After filling out a registration form, users see a page with the result of the registration ("Thank you for your registration! You will soon receive our newsletters." Or "Attention, your email was already subscribed to our newsletter", etc.). This page can be customized or replaced with dedicated landing pages (created in MailUp or hosted on your site).
Depending on the active subscription, each landing page with subscription forms can be customized with dedicated post-subscription pages.
Once your Landing page has been created and published, you can monitor how many contacts you are acquiring and see the details of their status.
In the list of Landing pages created (Database building> Landing pages) you will find the "Contacts Acquired" column which contains the following items:
By clicking on the number, you can access the Recipients section to see the details. If your Landing page does not contain any Subscription form, then "No subscription form inserted" will be displayed.
To create a landing page starting from an existing message, go to the message overview. Click on the drop-down menu next to the "Edit" button and then on "Create landing page". This feature is only available for messages created with the BEE editor.
After you have created a landing page from a BEE message, remember to edit it and delete email-channel related special links (discard, profile manager, web version ...), plus any dynamic content. |
Landing pages are a great companion to short, visually impactful emails with a clear call to action. This kind of emails tends to perform better.
Beyond that, the use of a landing page allows avoiding email clients limitations, like clipping of long messages in Gmail and Yahoo or missing compatibility with HTML5 (for example, you can embed a video using HTML5's video tag)
Once you've created a landing page, you can easily link it in an email:
From Pages > Landing pages, click on the Actions button of a page and select "Create email" to create an email message, editable with the BEE editor, identical to the landing page.